Pizza Pizza - Video Ad
As part of my coursework at Niagara College, I led the creation of a targeted advertising campaign for Pizza Pizza, one of Canada’s most recognized fast-food brands. The project aimed to boost engagement and increase foot traffic through strategic digital marketing initiatives tailored to student and local demographics.
SERVICES
Video Content Creation
INDUSTRY
Food
LINK
www.lookinglocal.gov.uk
VIDEO CONTENT CREATOR
The ad was shot in a fast-paced, for YouTube format, optimized for short attention spans. I used a handheld, POV-inspired camera style to create an immersive, relatable experience that follows a student through a typical busy day — culminating in the satisfying moment of grabbing a hot Pizza Pizza slice.